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	<title>Atomac &#187; Apple</title>
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	<description>The world according to Andrew</description>
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		<title>Eating my own words</title>
		<link>http://atomac.aucs.com.au/archives/574</link>
		<comments>http://atomac.aucs.com.au/archives/574#comments</comments>
		<pubDate>Tue, 17 Aug 2010 09:18:11 +0000</pubDate>
		<dc:creator>Atomac</dc:creator>
				<category><![CDATA[Atomac]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://atomac.aucs.com.au/archives/574</guid>
		<description><![CDATA[<p>You would be forgiven given my post &#8220;Why I&#8217;m not buying an iPad, but don&#8217;t let that stop you&#8221; and the fact that I am writing this on my iPad that I am weak in my resolve and perhaps you may be right.</p>
<p>So what changed? I guess that my questions got answered and I worked out [...]]]></description>
			<content:encoded><![CDATA[<p>You would be forgiven given my post &#8220;Why I&#8217;m not buying an iPad, but don&#8217;t let that stop you&#8221; and the fact that I am writing this on my iPad that I am weak in my resolve and perhaps you may be right.</p>
<p>So what changed? I guess that my questions got answered and I worked out that while I may not need one sometimes wanting enough can be close to needing.</p>
<p>Reading Apple and tech oriented web sites all the time I have been bombarded with the iPad related news and information since its release. Countless times I read how using the iPad for activities like web browsing removed a layer between the user and the content. I also read that the iPad was truly a different paradigm of computing.</p>
<p>I think like most people it was actually using the iPad that settled it. Once I had one in my hands I began to appreciate that a small, light weight computer could replace a lap top or even a desktop for most common tasks. It was more than that. The iPad just felt right. Right size, right weight and the screen was gorgeous.</p>
<p>By this point my protestation that I didn&#8217;t need one was more of an excuse than a real objection. Last Saturday I guess I just cracked and took the plunge. So far, apart from at work, I have used it for everything that I normally use my computer for.</p>
<p>In a future post I&#8217;ll list my top ten iPad apps.  </p>
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		<item>
		<title>Why I&#8217;m not buying an iPad (but don&#8217;t let that stop you)</title>
		<link>http://atomac.aucs.com.au/archives/565</link>
		<comments>http://atomac.aucs.com.au/archives/565#comments</comments>
		<pubDate>Tue, 06 Apr 2010 01:47:17 +0000</pubDate>
		<dc:creator>Atomac</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Atomac]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://atomac.aucs.com.au/?p=565</guid>
		<description><![CDATA[<p>According to reports coming in yesterday Apple sold 300,000 iPads during the weekend. An impressive quantity of units by anyone&#8217;s measure. While it stands to be seen how sales develop from here on in it is an encouraging sign.</p>
<p>Now that real people (as opposed to technology journalists) have got their hands on the device we have [...]]]></description>
			<content:encoded><![CDATA[<p>According to reports coming in yesterday Apple sold 300,000 iPads during the weekend. An impressive quantity of units by anyone&#8217;s measure. While it stands to be seen how sales develop from here on in it is an encouraging sign.</p>
<p>Now that real people (as opposed to technology journalists) have got their hands on the device we have an opportunity to really gauge public reaction and observe the revolution that the iPad represents emerge. Like I have said in previous posts I don&#8217;t anticipate this iteration of the iPad to change the way that we use computers in any noticeable way, but the stage has been set and as other manufacturers seek to ape the iPads ease of use the paradigm shift will emerge.</p>
<p>Going forward the iPad will face competition from any number of sources. I anticipate that netbook sales will begin to decline over the long term, but will still represent a large volume of the portable computing device market for the foreseeable future. HP have just released specs for their upcoming Slate tablet computer and it is likely to lure users by offering the things that the iPad doesn&#8217;t i.e. full desktop operating system, expandable memory, USB port and camera. Their are a slew of other tablet computers on their way from manufactures like JooJoo and Adam. Throw in the hypothesised Google Chrome OS tablet and the mythical Microsoft Courier and the landscape is littered with tablets. Tablets are finally going to be big and they will provide a test for Apple&#8217;s vertically integrated paradigm &#8211; will customers choose Apple&#8217;s sleek, simplified iPad complete with integrated iPod and video playback or go for a web based OS, like the JooJoo&#8217;s or Google Chrome OS, or a full blown OS like Windows.</p>
<p>I believe that users are going to accept the limitations of the iPad as a trade off for a fantastic user experience. Devices limited to the web and web apps are unlikely to curry much favour with the majority of users since the iPad offers so much more. PC manufacturers like HP should remember the limited sales of tablet PCs through the early years of this century and reconsider if Windows is really an OS people want to use on a tablet. I might be wrong, perhaps they do, but  when it is necessary to run an extra software layer over Windows along with the requisite security software you wonder how great the experience will be. No, the iPad is going to be a winner.</p>
<p>It may be as much of a surprise to you as it was to me that I am not going to buy one. Up until yesterday I was all set to preorder as soon as they were available on the Australian Apple store and had they been in the shops yesterday I would have bought one. Then it hit me. I don&#8217;t actually need an iPad.</p>
<p>I was thinking about where I would use it. I pictured myself sitting on the couch browsing the web, but I can do that with my iPhone and if I want a bigger screen I can use my MacBook Pro. I pictured myself writing blog posts and essays and making work sheets using Pages, but I can do that on my MacBook or my iMac with a full size keyboard without the need for a keyboard dock. Then I started to wonder how likely was I to read books on it. When am I going to read these books? Why am I going to buy them rather than borrow them from the library. I don&#8217;t read magazines and I don&#8217;t read the newspaper.</p>
<p>Perhaps I would use it to watch movies? I like watching movies and TV series, but I like sharing them and a 10&#8243; screen isn&#8217;t ideal for that. Much of You Tube is puerile rubbish and I never sit and sift through the dirt looking for diamonds. I might play games on it but I can do that on my Macs, my iPhone or on my Wii. So where exactly am I going to use the iPad and what am I going to use it for?</p>
<p>The only scenario where it makes sense is if I were to travel. I can imagine it coming into its own then. I can dump photos on to it. Create blog posts. Check my mail. Do my banking. Listen to music and watch movies. I travel a bit, but can&#8217;t see myself going anywhere for the next 12 months or so. Perhaps if I didn&#8217;t have a laptop then I might get one as a mobile device, but I need a laptop at work and I since I already have one that is spurious.</p>
<p>My iPhone is mobile computing. My laptop is portable computing and my desktop is serious computing. Perhaps when I actually hold an iPad and use it for a while everything will become crystal.</p>
<p>Should you get an iPad? Yes. Probably. Only you know that and you knew that before you read this. Do I still believe the iPad is revolutionary? Yes, without question. Will I buy one eventually? Yes, when I need one and have answered all my questions.</p>
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		<title>iPad Mania</title>
		<link>http://atomac.aucs.com.au/archives/562</link>
		<comments>http://atomac.aucs.com.au/archives/562#comments</comments>
		<pubDate>Sat, 03 Apr 2010 07:37:29 +0000</pubDate>
		<dc:creator>Atomac</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://atomac.aucs.com.au/?p=562</guid>
		<description><![CDATA[<p>The iPad will officially reach the hands of consumers today and, boy, have the wires been abuzz with news surrounding Apple&#8217;s latest mobile device. So far there have been no announcements of an Australian launch date so in the meantime we can only wistfully watch from afar.</p>
<p>During the week reviews from some of the more well [...]]]></description>
			<content:encoded><![CDATA[<p>The iPad will officially reach the hands of consumers today and, boy, have the wires been abuzz with news surrounding Apple&#8217;s latest mobile device. So far there have been no announcements of an Australian launch date so in the meantime we can only wistfully watch from afar.</p>
<p>During the week reviews from some of the more well regarded American tech journalists (<a title="Looking at the iPad From Two Angles" href="http://www.nytimes.com/2010/04/01/technology/personaltech/01pogue.html?ref=technology" target="_blank">Pogue</a>, <a title="Apple iPad Review: Laptop Killer? Pretty Close" href="http://ptech.allthingsd.com/20100331/apple-ipad-review/" target="_blank">Mossberg</a>, <a title="Review: iPad is pure innovation - one of best computers ever" href="http://www.suntimes.com/technology/ihnatko/2134139,ihnatko-ipad-apple-review-033110.article" target="_blank">Ihnatko</a>, <a title="Verdict is in on Apple iPad: It's a winner" href="http://www.usatoday.com/tech/columnist/edwardbaig/2010-03-31-apple-ipad-review_N.htm" target="_blank">Baig</a>) were released. Although acknowledging the previously understood limitations of the device (e.g. no camera) they were resoundingly positive recognising the iPad&#8217;s potential as a disruptor of existing technology and describing the speed of the device, the bright and colourful display and the highly tactile design.</p>
<p>My favourite reviews, however, come from Xeni Jardin at <a title="Apple's iPad is a touch of genius" href="http://www.boingboing.net/2010/03/31/a-first-look-at-ipad.html" target="_blank">Boing Boing</a> and Stephen Fry writing for <a title="The iPad Launch: Can Steve Jobs Do It Again?" href="http://www.time.com/time/business/article/0,8599,1976935,00.html" target="_blank">Time</a>. Xeni gives a well thought-out hands-on description of using the device while Fry effuses enthusiastically and gushes in his inimitable style.</p>
<p>Still the naysayers nay and while it is perfectly easy to be dismissive of their often shrill and poorly thought-out arguments I think that it is beneficial to have an open, rational discussion about the iPad. After all it is posited as a device that will change computing to the same degree that the graphical user interface did.</p>
<p>Some say the iPad  will not to be the game-changing device it is claimed to be are those who focus of specifications and particularly those that the iPad lacks. Apple have placed the iPad in direct competition to netbooks. Netbooks are pared down laptops with reduced processing power, smaller screens, diminutive dimensions and low price-tags. Most include a web-cam, Windows operating system (with the ability to multitask), USB ports and physical keyboards. The iPad, of course, lacks these features and to these people it makes little sense to purchase an over-sized iPod touch lacking in the features they deem necessary.</p>
<p>While being a valid argument to focus solely on the iPad&#8217;s lack of features is to ignore those things that the iPad does have and can do. Stephen Fry in his review of the iPad referenced Jonathan Ive as saying that it is what Apple chose to leave out that makes the iPad special. The device itself gets out of the way and lets the user interact with the content. It is a device that is flexible enough to change function as required. It&#8217;s on-screen keyboard is functional and easy to use and gets out of the way when not needed. The operating system doesn&#8217;t require complex task managers and functions like the iPod work in the background. Lack of a USB port isn&#8217;t quite so important as might be believed. Wireless connectivity allows the transference of files flexibly between the desktop computers and the cloud.</p>
<p>Netbooks, by many accounts, are really not a great experience. Many people who have purchased netbooks have experienced frustrations that their underpowered device is simply incapable of running anything more complicated than a web browser which is, after all, what these devices were intended for. They are still subject to viruses, complex file systems and complicated software. The iPad takes this away. What those who focus on specifications really fail to realise is that the iPad is about the software, not the hardware. It is about simplifying the operation of computers, not replicating the experience of a desktop.</p>
<p>Another group of people argue that the iPad is a big iPod touch. David Pogue recognises this in his review. Yes, the iPad is a big iPod touch, but this is a good thing. The same user interface that has sold 70 million iPhone OS devices powers the iPad, but the iPad offers a much larger screen and therefore more opportunities for app developers to create more complex, immersive applications that take advantage of the 500% extra pixels. The iPhone OS simplifies the user experience by hiding the filesystem and allowing one third-party app at a time. Instead of nested menus and hidden functions everything is there simplified. Anyone can use it from my Mum to a three-year old.</p>
<p>This simplified model of computing is considered a negative by another group. Simplification means that it is not possible to tinker and customise as some like to do and prevents users from hacking and creating their own software. How many users really want to do this? In fact how many users explore the OS X command line or make software for their desktop computers?</p>
<p>Corey Doctrow over at <a title="Why I won't buy an iPad (and think you shouldn't, either)" href="http://www.boingboing.net/2010/04/02/why-i-wont-buy-an-ipad-and-think-you-shouldnt-either.html" target="_blank">Boing Boing</a> argues that the inability to tinker takes the magic out of the device and denies users the right to truly own their device. I understand that the ability to create software and hack a device is valuable, but the type of person who likes to develop their own software isn&#8217;t who the iPad is aimed at. However, should anyone want to make an app then they can download the developer tools from the Apple website and do so. Not only this but they can roll out the software to a number of iPads or submit to Apple to go to the App store. Nobody is trying to take away your right to tinker. As John Gruber points out in <a title="The Kids are Alright" href="http://daringfireball.net/2010/04/kids_are_all_right" target="_blank">this</a> piece the iPhone OS can be equally inspiring to budding hackers.</p>
<p>It is important to realise that while the iPad stands to change the face of computing things aren&#8217;t suddenly going to change. Computing will be simplified but Apple don&#8217;t intend the iPad to supplant your desktop OS, there will still be Macs and Windows PCs, but these will slowly become the province of enthusiasts freeing those who just want to get things done from the burden of managing a desktop operating system.</p>
<p>Since the App store first appeared some people have bemoan the &#8220;closed&#8221; nature of the iPhone OS ecosystem by which they mean that the only way to get software onto the iPad is through the App store relying upon Apple&#8217;s approval process. This also means that users can&#8217;t create and sell their own software for the iPad. Whilst it is true that software must be downloaded from the App store the diverse range of titles mean that it is hard to imagine a scenario where a desired piece of software cannot be found. Apple have so far made a couple of faux pas in their approval process, but have improved this process and  the walled garden nature of the ecosystem has served to keep out more nefarious software. The recent purge of &#8220;sexy&#8221; apps caused consternation among those who believed that Apple were limiting the right to free speech by removing titles of questionable value that were flooding the market and stopping genuinely valuable software from being visible.</p>
<p>Apple&#8217;s decision not to allow Flash on the iPad&#8217;s lack of Flash has become an issue for some people. As I pointed out in <a title="The Bell is Tolling for Flash" href="http://atomac.aucs.com.au/archives/553" target="_blank">The Bell is Tolling for Flash</a> Apple&#8217;s decision not to include Flash support is based not only on the lousy performance of Flash in OS X, but also on the fact that it is not a web standard endorsed by the W3C. Flash is proprietary and controlled by one company. In the same way that Microsoft was handed de facto control of web standards after its destruction of Netscape we know that is dangerous to have one company control the web. Flash is unnecessary because HTML 5 and CSS can replicate and improve upon anything Flash can do in a package that is far less intensive in its use of system resources.</p>
<p>The iPad can&#8217;t be all things to all people, but it does offer the best experience possible to a certain group of people. It is the nature of the beast that some people will love it, others will question its usefulness and actively dislike it and others still will remain oblivious to it. Regardless everyone will be effected by it.</p>
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		<title>The Bell is Tolling for Flash</title>
		<link>http://atomac.aucs.com.au/archives/553</link>
		<comments>http://atomac.aucs.com.au/archives/553#comments</comments>
		<pubDate>Sun, 31 Jan 2010 09:21:57 +0000</pubDate>
		<dc:creator>Atomac</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://atomac.aucs.com.au/?p=553</guid>
		<description><![CDATA[<p>One of the biggest complaints levelled at the iPad is that it lacks support for Adobe&#8217;s Flash. Flash is a software platform that allows addition of interactive web content and animation on the web. It is most commonly used to display video on the web and in the use of web applications such as games. Flash has [...]]]></description>
			<content:encoded><![CDATA[<p>One of the biggest complaints levelled at the iPad is that it lacks support for Adobe&#8217;s Flash. Flash is a software platform that allows addition of interactive web content and animation on the web. It is most commonly used to display video on the web and in the use of web applications such as games. Flash has become almost ubiquitous across the web and sites such as You Tube use flash to display video. Flash players are used to embed video in web sites.</p>
<p>Just prior to the launch of the iPad <a title="Apple, Adobe and Flash" href="http://daringfireball.net/2010/01/apple_adobe_flash" target="_blank">John Gruber</a> presciently made a case that Apple would not include Flash support. In the piece he described Flash as the most common source of crashes in OS X. He also made a very good case for why Flash should never be included in the iPhone OS and, in fact, why Flash is bad for the web.</p>
<p>In the first place it runs terribly in OS X and is a real resource hog. Abode have argued that it is not their fault since OS X&#8217;s architecture prevents them from implementing it as they wish. The fact remains that watching Flash video will make processors labour while watching the same video in high quality via H.264 or another format will barely tax them.</p>
<p>Secondly, and I feel most importantly, Flash is a de facto web standard that is owned and controlled by one company. HTML, CSS and JazaScript are all standards. That is they are controlled by an independent body, the W3C, and are part of specifications for web browsers. Flash, and other content plug-ins, aren&#8217;t standards and putting them in the hands of one company is a bad idea.</p>
<p>Apple are not going to include Flash support. Adobe would like them to and some employees are trying to <a title="Adobe Flash Blog" href="http://theflashblog.com/?p=1703" target="_blank">make a case</a> by showing a range of web pages requiring Flash, including a porn site, as they might be rendered on the iPad. As Merlin Mann <a title="Guess I’ll have to get used to the blue legos; until you get used to the rapidly accelerating irrelevance" href="http://www.kungfugrippe.com/post/360209059/the-flash-blog-the-ipad-provides-the-ultimate" target="_blank">pointed out</a> had the post included the pages rendering as Flash instead of a jpeg they might have looked quite different. However, it turns out that Adobe were being <a title="Do you really need Flash for the Web?" href="http://www.flickr.com/photos/kigiphoto/4314276957/" target="_blank">disingenuous</a> when they made their mock-ups since of the 8 pages they target 6 are iPhone OS friendly or have equivalent apps in the app store.</p>
<p>This whole argument reminded me of the proprietary HTML tags employed by Microsoft that at one time <em>were </em>a de facto web standard. Remember when Safari was first released? There were pages such as Internet banking sites, shopping sites for some fairly big companies, online quoting systems and other similar sites that just wouldn&#8217;t work. Similarly these sites often wouldn&#8217;t work in Firebird (the ancestor of Firebox). I can&#8217;t remember the last time a site didn&#8217;t work in Safari or Firefox. Web designers and large companies want their content viewable by everybody. In the case of Safari companies were cutting off a frequently wealthy section of their clientele by not supporting Safari. Even Microsoft have embraced web standards with IE 8.</p>
<p>Although this came to me last night while arguing the point with a friend Robert Scoble seems to have been <a title="Can Flash be saved?" href="http://scobleizer.com/2010/01/30/can-flash-be-saved/" target="_blank">similarly inspired</a>. He makes the point that web programmers are abandoning Flash in favour of standards they know will be displayed anywhere. As one of his commenters says Flash has been a fill-in while HTML caught up to supporting things like embeddable video. Well that time has come.</p>
<p>HTML 5 supports tags that allow the insertion of <a title="HTML 5 &lt;video&gt; Tag" href="http://www.w3schools.com/html5/tag_video.asp" target="_blank">video</a>. So far it is only supported in Safari and Chrome, but Google and Vimeo now have HTML 5 opt-in versions of their sites. What are iPhone/iPad users going to care if they can&#8217;t access Flash games? The App store is full of games that are far superior in their implementation and specifically designed to played by touch.</p>
<p>Flash is ready to become an irrelevancy. Flash was useful while it lasted and it won&#8217;t disappear overnight, but the bell is tolling and it tolls for Flash.</p>
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		<title>Enter the iPad</title>
		<link>http://atomac.aucs.com.au/archives/549</link>
		<comments>http://atomac.aucs.com.au/archives/549#comments</comments>
		<pubDate>Sun, 31 Jan 2010 08:18:57 +0000</pubDate>
		<dc:creator>Atomac</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://atomac.aucs.com.au/?p=549</guid>
		<description><![CDATA[<p>In 1997 as he resumed the helm at Apple Steve Jobs told a packed MacWorld audience that &#8220;We have to let go of this notion that for Apple to win, Microsoft has to lose.&#8221;. Minutes prior to that statement Bill Gates, the Microsoft CEO, had appeared on the big-screen behind Jobs and confirmed Microsoft&#8217;s commitment to [...]]]></description>
			<content:encoded><![CDATA[<p>In 1997 as he resumed the helm at Apple Steve Jobs told a packed MacWorld audience that &#8220;We have to let go of this notion that for Apple to win, Microsoft has to lose.&#8221;. Minutes prior to that statement Bill Gates, the Microsoft CEO, had appeared on the big-screen behind Jobs and confirmed Microsoft&#8217;s commitment to the Mac platform. That moment has always reminded me of the scene in &#8220;The Empire Strikes Back&#8221; when Llando leads Han, Leia and Chewbacca to the dining hall and opens the door to reveal Darth Vader. The game, it would seem was up.</p>
<p>If you look at Apple in the 1990s the game was most definitely almost up. A series of poor choices and the milking of the ageing Macintosh line for all the profits that could be wrung out of it by creating a bewildering array of models had left the company that invented the personal computer battered and torn. By 1997 Windows was the dominant computer platform and Apple was bleeding money. While not yet ready to die (Apple still had big cash reserves &#8211; a fact not often remembered in most discussions of this type) Apple was mortally wounded. Steve Jobs could see that it was necessary to embrace the one-time enemy as a friend.</p>
<p>Few people could foresee what would happen over the next decade. Jobs took a broom to Apple&#8217;s complex product line-up. He killed the ill-judged introduction of Mac clones that had served only to weaken Apple further. He killed the Newton and the eMate. Under Jobs Apple released the iMac whose colourful exterior and quirky lack of a floppy-drive sent ripples through the beige PC industry. Apple began to become cool. The sharks still circled, but the blood was no longer in the water.</p>
<p>In the years that followed Apple released hit, after hit: the iBook; the Titanium PowerBook; OS X; the iPod; Intel Macs; and the iPhone. The company&#8217;s profitability grew and grew and its ability to enter market segments and reinvent them in its own image has become legendary in the tech world and beyond. While still widely criticised Apple has time and again silenced its naysayers with success.</p>
<p>The Apple of 2010 is very different to that of 1997. Apple has once again become master of its own fate, it is lean, it moves quickly and seems unstoppable. Mac sales are up, iPod sales are phenomenal and the iPhone is widely regarded as the benchmark for mobile devices. And it turns out that the capitulation wasn&#8217;t the end of the war. Steve Jobs wasn&#8217;t crazy. Apple rolled over, but it was playing possum. The war was just beginning.</p>
<p>The battle for the desktop has waged since Microsoft first released Windows. In the 1990s they completely dominated the desktop operating system market and sucked all of the air out of the room. Apple, although still the possessor of the superior platform, was in a dead end with proprietary software and an operating system that was on its last legs. With OS X Apple produced a desktop operating system that easily made Windows XP look old, ill designed and insecure. While Microsoft was releasing service packs Apple was refining OS X and making it better and better. While Microsoft stood still Apple innovated its way to the best desktop OS in the world. People began to take notice and the battle was once again joined. Microsoft rushed to released Windows Vista, but failed miserably both in the timing of its delivery and the quality of its product.</p>
<p>Apple was also taking on all-comers with the iPod. The combination of iTunes software, the iTunes store and the iPod was an ecosystem that gained immediate support from customers cut off from illegal downloads through Napster and, though replicated since, has found no real competition. Apple has sold 250 million iPods since 2001 and billions of songs. Apple not only created a knock-out music player they saved the music industry. Instead of resting on their laurels, however, Apple kept innovating and releasing new models. Microsoft, the clumsy giant, turned its attention to the iTunes/iPod threat too slowly and by the time it released the rebadged Toshiba player it called the Zune had lost that battle. Apple had delivered a hammer blow. Microsoft is a strong and resilient company with massive revenue and profits. It is able to take this sort of punishment.</p>
<p>With the iPhone Apple took on Microsoft once more and delivered a crushing blow to Microsoft&#8217;s Windows Mobile (a platform with little in common with its desktop name-sake). Apple brought new and powerful enemies into the fray with this move. Suddenly Apple turned to Nokia, Motorola, Sony-Ericson, RIM, LG, Samsung and Palm who had been standing around bemusedly watching the fight between Apple&#8217;s David and Microsoft&#8217;s Goliath, looked them into the eye and, like a scene from a martial arts film, beckoned them into the fight. The iPhone proved such a powerful threat that the mobile companies saw that they too needed a touch phone. Apple then brought its app store for the iPhone into play along with the iPod touch. A round-house kick that knocked the dazed handset makers flying into last year.</p>
<p>Not content with stirring up the hornets-nest of mobile hand set makers while still in mortal combat with its oldest foe Apple has recently decided to take on Amazon by releasing the iPad. The iPad is seeking to destroy Amazons lead on eBook readers. It could be argued that Amazon started it by creating a music store, but Apple have definitely poked them in the eye. The iPad has also brought one of Apple&#8217;s oldest frenemies into the ring &#8211; Adobe. Already sore that Apple hasn&#8217;t allowed Flash onto the iPhone or iPod touch the release of a Flash-free iPad has made Adobe mad and it has charged at Apple with claims that users won&#8217;t buy an iPad unless they can view Flash web pages.</p>
<p>It isn&#8217;t just Adobe and Amazon who Apple have brought into the fight either. Google and Apple had been joined in a fight against a common enemy in Microsoft, but the relationship has become quite strained recently as Google released the Android mobile phone platform and then their own Nexus One handset. With the iPad Apple are challenging Google&#8217;s Chrome OS to a fight to the death. Chome is intended for netbooks and Apple has them in its sights.</p>
<p>So we see a resurgent Apple at war with Microsoft, mobile handset makers, Google, Adobe and Amazon. Apple is Bruce Lee &#8211; I think we know how this is going to end.</p>
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		<title>iPad</title>
		<link>http://atomac.aucs.com.au/archives/545</link>
		<comments>http://atomac.aucs.com.au/archives/545#comments</comments>
		<pubDate>Sun, 31 Jan 2010 07:23:06 +0000</pubDate>
		<dc:creator>Atomac</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://atomac.aucs.com.au/?p=545</guid>
		<description><![CDATA[<p>Apple&#8217;s latest creation, the iPad, made its debut on the 26th ending the months (years?) or speculation that preceded it. For the Apple faithful this device represented a long harboured desire to see the Newton resurrected after its summary execution at the hands of Steve Jobs in 1997. Rumours of a hand-held computing device from Apple [...]]]></description>
			<content:encoded><![CDATA[<p>Apple&#8217;s latest creation, the iPad, made its debut on the 26th ending the months (years?) or speculation that preceded it. For the Apple faithful this device represented a long harboured desire to see the Newton resurrected after its summary execution at the hands of Steve Jobs in 1997. Rumours of a hand-held computing device from Apple were partially stilled by the release of iPhone a decade after the Newton&#8217;s demise, but began to re-emerge over the subsequent months and years. Pundits began to accuse Apple of squandering an opportunity by not entering the netbook market and claimed the company was dicing with death by failing to address this non-existant threat to their bottom line. Rumours then began to trickle through from South-East Asia that Apple was sourcing suppliers for 10&#8243; touch screens.</p>
<p>Rumours about the new Apple tablet &#8211; iTablet? iSlate? iPad? &#8211; began to snowball and an iPad shaped device began to appear. Features for the rumoured device included a 10&#8243; touch screen, a new OS (or perhaps desktop OS X or iPhone OS X), wireless HDMI, multitasking, complex gesture input and a myriad of others. Following an invitation to the tech media to attend an Apple event to be held at the Moscone Center in San Francisco the rumours reached the pitch of wailing banshees. Only the unveiling of the as yet unconfirmed device by Steve Jobs could silence them.</p>
<p>And silence them he did. At least for a while.</p>
<p>The iPad is intended to create a new category of mobile device between the iPhone and a laptop. With a 9.7&#8243; capacitive touch screen in a 4:3 aspect ration, a newly developed Apple A4 processor (using an ARM architecture) and featuring 802.11n and 3G wireless networking the iPad has a great set of hardware features. The operating system is, essentially, a modified version of the existing iPhone software allowing the device to immediately use applications from the 126,00 available on the app store. The built-in applications are quite different from those on the iPhone. The bigger screen and different intent of the device mean that using contacts, viewing calendar events, browsing the Internet, sending and receiving email and accessing media are implemented in a new. The addition of Pages, Numbers and Keynote demonstrated that the iPad is intended for light content creation and not just consumption. Input is via an on screen keyboard, an optional keyboard dock or a Bluetooth keyboard.</p>
<p>Unfortunately Apple has become a victim of its own success. So great has the impact of the iPod and iPhone been that people were expecting to see a truly revolutionary device. The digital intelligentsia had eaten up the rumours and wanted all the features it was supposed to have there in front of them. Make no mistake, this is a revolutionary device, but a lot of people can&#8217;t see it.</p>
<p>Apple has scored some points with its extremely tough, critical audience. Firstly, nobody expected the low US$499 price tag. Rumours had it up around US$1000. Secondly, most people seem to agree that it looks great.</p>
<p>The main criticism seems to be along the lines that it is &#8220;a big iPod touch&#8221;. That was my initial reaction too, but what Apple actually seem to be doing is simplifying computing using a touch interface. Most of the features that seem to be lacking now, such as multitasking, file sharing and connectivity will be added in. What we have here, perhaps for the first time, is a device that truly is computer-as-appliance. The operating system and the complex interactions that surround it get out of the way and allow a user to interact directly with what they want to do in the most natural manner possible by touch.</p>
<p>The iPad isn&#8217;t for everybody and it doesn&#8217;t intend to replace laptops or desktops, what it does intend to do it does well. When developers start making applications that take advantage of the large screen with multitouch more people will &#8220;get&#8221; what Apple is about.</p>
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		<title>Four things you need to know about Apple.</title>
		<link>http://atomac.aucs.com.au/archives/543</link>
		<comments>http://atomac.aucs.com.au/archives/543#comments</comments>
		<pubDate>Sun, 22 Nov 2009 02:53:03 +0000</pubDate>
		<dc:creator>Atomac</dc:creator>
				<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://atomac.aucs.com.au/?p=543</guid>
		<description><![CDATA[<p>Mike Elgan writing over at Computer World.</p>
<p>Perhaps I don&#8217;t totally agree with all of his observations, but I love the fourth one. This seems to have a great deal of resonance with the profit versus market share theory that Apple applies to its products.</p>
<p>For example, among others John Gruber at Daring Fireball cites a report that [...]]]></description>
			<content:encoded><![CDATA[<p>Mike Elgan writing over at <a title="Four things you need to know about Apple" href="http://www.computerworld.com/s/article/9141254/Elgan_Four_things_you_need_to_know_about_Apple" target="_blank">Computer World</a>.</p>
<p>Perhaps I don&#8217;t totally agree with all of his observations, but I love the fourth one. This seems to have a great deal of resonance with the profit versus market share theory that Apple applies to its products.</p>
<p>For example, among others John Gruber at <a title=" Apple Beats Nokia as World’s Most Profitable Handset-Maker in Last Quarter" href="http://daringfireball.net/linked/2009/11/10/apple-nokia-iphone" target="_blank">Daring Fireball</a> cites a report that Apple made US$1.6 billion in the third quarter of this year versus Nokia&#8217;s $1.1 billion. Apple it should be recalled has 2.5% of the total handset market while Nokia has something like 35%.</p>
<p>Apple also makes a lot more money than many companies (Dell for example) who have a much larger market share. In other words Apple does very nicely thank you with its apparently tiny market share in computers and mobile phones. The only areas in which it does dominate are music and portable music players &#8211; another area where they saw an opportunity and like Elgan says made a &#8220;surgical strike&#8221; with great design.</p>
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		<title>1000 people queue at Microsoft Store for&#8230;concert tickets</title>
		<link>http://atomac.aucs.com.au/archives/536</link>
		<comments>http://atomac.aucs.com.au/archives/536#comments</comments>
		<pubDate>Sat, 31 Oct 2009 04:40:07 +0000</pubDate>
		<dc:creator>Atomac</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://atomac.aucs.com.au/?p=536</guid>
		<description><![CDATA[<p>The OC Register reports that people were queuing to get into a new Microsoft store at an Orange County mall in order to get a show-bag containing free tickets to a concert my a Canadian pop star.</p>
<p>http://www.ocregister.com/articles/microsoft-store-viejo-2628335-mission-first</p>
<p>Whatever you might think of Apple fanboys at least they are queuing for the products and the company, not [...]]]></description>
			<content:encoded><![CDATA[<p>The OC Register reports that people were queuing to get into a new Microsoft store at an Orange County mall in order to get a show-bag containing free tickets to a concert my a Canadian pop star.</p>
<p>http://www.ocregister.com/articles/microsoft-store-viejo-2628335-mission-first</p>
<p>Whatever you might think of Apple fanboys at least they are queuing for the products and the company, not for freebies.</p>
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		<title>Windows 7</title>
		<link>http://atomac.aucs.com.au/archives/521</link>
		<comments>http://atomac.aucs.com.au/archives/521#comments</comments>
		<pubDate>Sat, 31 Oct 2009 04:16:26 +0000</pubDate>
		<dc:creator>Atomac</dc:creator>
				<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://atomac.aucs.com.au/?p=521</guid>
		<description><![CDATA[<p>Last week saw the release of Windows 7. It also saw Microsoft launch its new retail store strategy. Both events were covered widely by the tech media and rightly so since they are both worthy of note, but one really gets the feeling that both were further symptoms of the giant, Microsoft, stumbling further off kilter.</p>
<p>It is [...]]]></description>
			<content:encoded><![CDATA[<p>Last week saw the release of Windows 7. It also saw Microsoft launch its new retail store strategy. Both events were covered widely by the tech media and rightly so since they are both worthy of note, but one really gets the feeling that both were further symptoms of the giant, Microsoft, stumbling further off kilter.</p>
<p>It is no news that Vista was a large scale failure. While some may argue that it wasn&#8217;t as bad as many made out and that it was a good deal better after the service pack the negative press it generated limited sales and had PC box assemblers begging Microsoft to let them continue to sell Windows XP. Apple capitalised on the negative press of Vista by suggesting the XP users move to a Mac instead. More damaging still to Microsoft businesses and corporations did not widely adopt Vista.  It was for these reasons that Microsoft had to get Windows 7 absolutely right.</p>
<p>From all accounts Microsoft has put a tick in all the boxes. I am still to use Windows 7 (and to be honest I never used Vista for more than five minutes), but I have read a multitude reviews and they all speak very positively about improved speed, better driver support, smaller memory footprint and improvements in interface. It would seem that Microsoft have a winner on their hands. And yet a few things trouble me.</p>
<p>Firstly, most reports I have read conclude with a sentiment akin to &#8220;It&#8217;s what Vista ought to have been&#8221; or they note Windows 7&#8242;s similarities to Vista and the areas in which it is better. While the Windows apologists are quick to argue that it isn&#8217;t &#8220;just a service pack&#8221; it certainly sounds like one in the reviews. At the very least it isn&#8217;t a new version of the operating system in real terms.</p>
<p>Which leads me to my second point, price, and it is here that I must finally raise Mac OS X 10.6 Snow Leopard&#8217;s head. Windows enthusiasts are quick to point to Snow Leopard and gleefully jibe at the US$29 price for what they see as a service pack. Sure, Snow Leopard isn&#8217;t that different from 10.5. It isn&#8217;t the difference between 10.4 and 10.5 and the price reflects that. Mac OS X has been evolving since 2001. Its DNA has slowly altered and it has grown new features and become faster with each iteration.</p>
<p>What these same apologists seem to be blind to or ignore is that the cheapest version of Windows 7 costs $110. And Windows 7 is really just what Vista ought to have been. People who shelled out for Vista are going to have to shell out again just for fixes.</p>
<p>Windows 7 brings Windows more up to date, but according to two comparisons I have read, one being at CNET, Mac OS X is still better. This must be so galling to Microsoft and its captive audience. However, a large portion of the tech industry is beginning to realise what we have known for a long time. Microsoft doesn&#8217;t innovate it just copies. Naturally Windows 7 can&#8217;t be better than OS X if it is just a pale imitation of it. Sure there is Aero Peak, which looks unusable compared to Exposé, but other elements like the Dock like thing at the bottom of the screen are pure Apple.</p>
<p>At the end of the day Windows 7 is still Windows and it will be interest to see how long it takes before Windows 7 is the target of malware and viruses. Windows it notorious, also, for slowing down over time. I wonder if those shiny new test machines Microsoft have been sharing around are quite so nippy in 6 months time.</p>
<p>And while we are talking about Microsoft copying Apple they have just opened their first retail stores. From what I have seen so far they are essentially Apple Store like with light woods, lots of space and an attempt to be similarly hip. The stores apparently carry a multitude of brands. When Apple opened their first retail stores most of the industry thought that they were going to fail. Needless to say Apple&#8217;s retail stores have been a massive success  - the way that they showcase Apple products and the level of support that they offer to customers is outstanding in the industry. Enter Microsoft. I am not sure what Microsoft imagine the impact of their stores will be, but I am certain that it they will not succeed. Microsoft and their box assemblers compete on price not on features. These stores are doomed to become discount merchants in order to survive and will simply cannibalise sales from other outlets selling Windows computers.</p>
<p>Windows and Microsoft aren&#8217;t going anywhere, but Microsoft&#8217;s time as a power is over. They know it and so do we.</p>
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		<title>iPhone goodness</title>
		<link>http://atomac.aucs.com.au/archives/515</link>
		<comments>http://atomac.aucs.com.au/archives/515#comments</comments>
		<pubDate>Wed, 07 Oct 2009 13:13:22 +0000</pubDate>
		<dc:creator>Atomac</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://atomac.aucs.com.au/?p=515</guid>
		<description><![CDATA[<p>There came a point some months ago when I realised that I couldn&#8217;t go on with the LG Viewty. It was as awful as the name and the $20 per month price tag would suggest. It had a touch screen that made life harder than easier, a web browser that was completely unusable and an interface [...]]]></description>
			<content:encoded><![CDATA[<p>There came a point some months ago when I realised that I couldn&#8217;t go on with the LG Viewty. It was as awful as the name and the $20 per month price tag would suggest. It had a touch screen that made life harder than easier, a web browser that was completely unusable and an interface that I never managed to learn completely and would often have me staring at it with intense perplexity on my face. It had to go.</p>
<p>The problem always was that I knew how good the iPhone was, but I couldn&#8217;t justify the price. Virgin&#8217;s $70 per month with 1 GB of data was a good plan, however that was $50 more than I was spending. Fortunately with the release of the iPhone 3GS prices started to fall and I secured myself a shiny white 32GB iPhone 3GS for $54 per month. Having paid off my car loan I could suddenly afford it.</p>
<p>A great deal has been written about the iPhone &#8211; mostly in praise. I don&#8217;t plan to add my own review. I would like to offer my own observations on the amazing little device. Arthur C. Clark once said that any technology sufficiently advanced is indistinguishable from magic &#8211; well the iPhone is magic &#8211; with a couple of caveats.</p>
<p>Firstly the 3GS is a good deal quicker than the 3G. Next to my friend Pete&#8217;s 8GB iPhone 3G applications seemingly launch twice as fast &#8211; we tested this with the Flickr app. I was browsing photos while Pete was still loading the application.</p>
<p>Putting the speed of the 3GS aside it is the sheer usefulness of the iPhone and the way that it insinuates itself into your life that is truly amazing. The iPhone means access to the real Internet anywhere. Sure there are loads of phones that go online, but it is Apple&#8217;s implementation of Safari that makes it usable in the palm of your hand. The Internet brings us to the massive range of applications that are available for the iPhone.</p>
<p>The last time I took notice of it there was something like 25,000 iPhone applications. Some are free, some a paid for. I have to admit that I don&#8217;t like spending money and I have found that for most applications there is a free version or a free competitor. The applications transform the phone into things like a spirit level, a games console, a book and a myriad other devices. I highly recommend Stanza (an eBook reader), Word Warp, Scramble, Twitterific, Dictionary.com, Now Playing and Flickr.</p>
<p>The built-in applications are pretty useful too. The combination of Google maps client and GPS means I&#8217;ll never be lost again. The Nike+ application that works with a dongle in your shoe to monitor your runs is great. I used it with the iPod nano before but the implementation on the iPhone is even better.</p>
<p>Then there&#8217;s the camera. I&#8217;ve always considered cameras on phones to be a useless gimmick. The Viewty had a 5 megapixel camera but I could never take a good picture with it. The iPhone camera just seems more accessible and somehow better than the Viewty&#8217;s. The pictures are definitely better.</p>
<p>Like my iPod touch before it (now languishing in a drawer) I just can&#8217;t put my iPhone down. Whether I am listening to it in the car, checking my RSS feeds, using the GPS, running, checking the weather, reading a book, watching a movie, or even making a phone call it is there.</p>
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